Bachelor Of Mass Communication (Hons)
Course Information
Credit Hours
126 Hours
Duration of Study
3 Years
Programme Description

Bachelor Of Mass Communication (Hons)

This degree program offers students an in-depth understanding of the characteristics and intricacies of media’s roles in society, in order to convey messages effectively, using critical thinking skills. I t helps to prepare students to view the media industry as a business entity, teaching them the technical aspects of mass media while also understanding how the media industry functions as business.

Bachelor Of Mass Communication (Hons)


• Passed Sijil Tinggi Pelajaran Malaysia (STPM)/A-Level with a pass in two (2) subjects or equivalent with a minimum CGPA of 2.00; OR

• Passed Foundation/Matriculation/Pre-University; OR

• Passed Diploma from any Higher Learning Institution recognized by the Malaysian Government with a minimum CGPA of 2.50 and Passed SPM with a credit in English; OR

• Passed International Baccalaureate (IB) with minimum 24 points; OR

• Other equivalent qualifications recognised by the Malaysian Government

Public Relations Officer, Marketing Professionals, Journalist, Broadcast Journalist,

Management Officer, Digital Media Officer, Writer, Advertising.

  • Public Relations
  • Human Communication
  • Mass Media and Society
  • Intercultural Communication
  • Public Speaking
  • Introduction to Mass Communication
  • Psychology of Communication
  • Introduction to Dekstop Publishing
  • Introduction to Advertising
  • Script and Screenplay Writing
  • Broadcasting: Radio, Television and Beyond
  • Report Writing
  • Event Management
  • Integrated Advertising,Marketing and Promotions Communication
  • Elective Language: Mandarin 1
  • Elective Language : Mandarin 2
  • New Media and Communication Technology
  • Research Communication 1
  • English for Academic Purposes
  • Film Studies
  • Academic Skills
  • Entrepreneurship
  • Communication Network
  • Corporate Communication
  • Elective Language: Mandarin 3
  • English for Employment
  • Theories of Communication
  • Electronic Media Management
  • Web (Internet) & Digital Design
  • Research Communication 2
  • Meeting Skills
  • Persuasive Communication
  • Co-curriculum
  • Communication Law and Ethics
  • Strategic Communication in Crisis Management
  • Feature Writing
  • Editing for Print and Digital Media
  • Managerial Communication Skills
  • Tamadun Islam Dan Tamadun Asia (TITAS ) / Bahasa Melayu Komunikasi II
  • Public Relations Writing
  • Hubungan Etnik / Pengajian Malaysia III
  • Industrial Training

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