Bachelor Of Corporate Communication
Course Information
Credit Hours
120 Hours
Duration of Study
3 Years
Programme Description

Bachelor Of Corporate Communication

This programme will provide students with a framework for understanding communication theories and processes in an organisational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. Communication and public relations issues are analysed from a range of academic and practical perspectives. This programme will train students to analyse corporate communication issues from the academic and practical perspectives and train students to communicate effectively in the business world.

Bachelor Of Corporate Communication

• Passed Sijil Tinggi pelajaran Malaysia (STPM )/A-Level with a pass in two (2) subjects or equivalent with a minimum CGPA of 2.00; OR

• Passed Foundation/ Matriculation in related fields from any Higher Learning Institution recognized by the Malaysian Government with a minimum CGPA of 2.00; OR

• Passed Diploma from any Higher Learning Institution recognised by the Malaysian Government with a minimum CGPA of 2.00; OR

• Passed International Baccalaureate (IB) with minimum 24 points; OR

• Other equivalent qualifications recognised by the Malaysian Government

Executive in the areas of : Corporate Communication, Event Management, Media Liaison Officer, Community Affairs Executive and Public Affairs Executive in the areas of : Corporate Communication, Event Management, Media Liaison Officer, Community Affairs Executive and Public Affairs.

  • Intercultural Communication
  • Human Communication
  • Mass Media and Society
  • Small Group Communication
  • Principle of Management
  • Introduction to Communication
  • Public Speaking
  • Psychology of Communication
  • Introduction to Desktop Publishing
  • Introduction to Advertising
  • Meeting Skills
  • Report Writing
  • Event Management
  • Integrated Advertising, Marketing and Promotions Communication
  • Elective Language: Mandarin 1
  • Elective Language: Mandarin 2
  • Public Relations
  • New Media and Communication Technologies
  • English for Academic Purposes
  • Entrepreneurship
  • Academic Skills
  • Research Communication 1
  • Elective Language: Mandarin 3
  • English for Employment
  • Theories of Communication
  • Corporate Communication
  • Hubungan Etnik / Pengajian Malaysia III
  • Research Communication 2
  • Electronic Media Management
  • Web (Internet) & Digital Design
  • Co-curiculum**
  • Communication Law and Ethics
  • Persuasive Communication
  • Organisational Communication
  • Tamadun Islam dan Tamadun Asia ( TITAS ) / Bahasa Melayu Komunikasi II
  • Corporate Writing
  • Communication Network
  • Strategic Communication in Crisis Management
  • Public Relations Writing
  • Industrial Training

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