Bachelor of Communication (Hons) in Mass Communication

(R/321/6/0058)(MQA/FA2054)01/2023

Programme Description

This programme provides opportunities for learners to specialize in an area that aligns with their future career. Graduate degrees are often interdisciplinary but also encourage learners to independently research an area of mass communications and media studies that peaks their interest and advances their career.

  • Public Speaking
  • Mass Media and Society
  • Intercultural Communication
  • Introduction to Advertising
  • Introduction to Mass Communication
  • Visual Communication and Photography
  • Psychology of Communication
  • Meeting Skills
  • Introduction to Public Relations
  • Desktop Publishing
  • Elective Language: Mandarin 1
  • Integrated Marketing Communication
  • Introduction to Film & Cinema
  • Introduction to Journalism
  • Co-Curriculum
  • English For Academic Purposes
  • Elective Language: Mandarin 2
  • Theories of Mass Communication
  • Introduction to Television Broadcasting
  • Copywriting
  • Radio Broadcasting
  • Script Writing for Radio and Television
  • English For Employment
  • Theories of Human Communication
  • Quantitative Research Method
  • Statistics for Social Science
  • Print and New Media Writing
  • Entrepreneurship
  • New Media and Communication Technologies
  • Print and New Media Editing
  • Entrepreneurship
  • New Media and Communication Technologies
  • Print and New Media Editing
  • Hubungan Etnik / Pengajian Malaysia 3
  • Event Management
  • Communication Law and Ethics
  • Audience Analysis for New Media
  • Public Relations: Issue and Case Study
  • Television Production
  • Practical Training

Production Team (Broadcasting), Reporter (Newspaper, Magazine, Online Portals), Public Relations Officer, Advertising / Media Account Executive, Branding Executive, Digital Media Executive, Cameraman, Photographer, Scriptwriter, Campaign / Project Manager

  • Passed STPM or equivalent, with at least Grade C (CGPA 2.00) in any two subjects and credits in English at the SPM level or equivalent; or
  • Passed Matriculation / equivalent or equivalent, at least CGPA 2.00 and credit in English at SPM or equivalent or
  • Passed STAM (Jayyid rank) and credit in English at SPM level or its equivalent; or
  • A Diploma or equivalent, with a minimum CGPA of 2.00 and credit in English at SPM level or its equivalent; or
  • Media and Communication Diploma or its equivalent; or
  • International Baccalaurate (IB) with minimum average 24 points; or
  • Other equivalent qualifications recognised by the Malaysian government.


Note: The English credit terms at the SPM level for candidates (i), (ii), (iii), and (iv) may be exempted if the qualifications comprise English subjects and their achievement equivalent / more than the credit requirements of the subject at the point of SPM.

  • For International Students:
    Test of English as a Foreign Language (TOEFL) with a score of 500 OR International English Language Testing System (IELTS) with a score of 5.0 OR equivalent is required.

Main Information

126
3 years

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Education & Liberal Studies