Master Of Science (By Research) Business Administration (MSc)
JPT/BPP(U)1000-801/88/Jld.13(6)/R/340/7/0548/12/2020/FA0098
Course Information
Intake
• January • May • September
Credit Hours
42 credit hours : 100% research component of 30,000 words.
Duration of Study
1 Year
Programme Description

The Master of Science by Research programme is to develop excellent research, managerial and leadership skils within the Master candidates as it is necessary for them to be an effective research expert in their respective field. The Master of Science by Research programme is to prepare the candidates to become leaders in their field and to be healthy and productive contributors to the society By providing the best learning environment and developing effective eral and written communication.

  • BBA from City University (CITY U) or other Bachelor Degrees recognized by the Ministry of Higher Education, Malaysia with at least CGPA 2.00.
  • An appropriate professional and a minimum of 1 year working experience.
  • Any other approved by the CITY U Senate as equivalent to the level of Bachelor Degree with CGPA 2.50.
  • A good command in English Language, both written and spoken

• Marketing

• Accounting & Finance

• Strategic Management

• Information Technology

• Knowledge Management

• Human Resource Management or any aspect of business

City University

RESEARCH METHOD 1 / UNDERSTANDING RESEARCH METHOD:

  • Data Analysis
  • Research Proposal
  • Mixed Methodology
  • Data Collection Methods
  • Processing and Data Analysis
  • Preliminary Literature Review
  • Presentation of Research Results
  • Research Strategy and Processes
  • Qualitative Research Methodology
  • Quantitative Research Methodology​

 

RESEARCH METHOD 2 / UNDERSTANDING RESEARCH METHOD:

  • Introduction
  • Factor Analysis
  • Cluster Analysis
  • Multiple Regression Analysis
  • Structural Equation Modelling
  • Multivariate Discriminate Analysis

 

RESEARCH METHOD 3 / UNDERSTANDING RESEARCH METHOD:

  • Introduction
  • Data Analysis
  • Observations
  • Entering the Field
  • Writing up the report
  • Qualitative Research Genres
  • Self-reflexivity and Subjectivity
  • Role and Function of Literature Review
  • Reliability and Validity of Qualitative Research

• By Research

• Assignments

• Project Paper

• Final Examination

• Online Interaction

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